We work with a lot of business owners from coast to coast, and we always encourage them to take part in their Website Business Video. Their passion always seems to percolate up in the presentation and persuade in way that a 'spokesmodel' never can. That special personal contact has so much power with a prospect that is shopping around. People want to know the real person behind a business, especially with small and medium-sized companies.
However, many people truly hate seeing themselves on camera, or don't want to go to the time and expense of doing the whole lights/make-up/studio set-up necessary to look as professional as the typical TV production most people accept. Our solution is to do a voice-over with a music bed, and live video or motion-cam graphics. Check out our friend Deb Gorham in this example!
Mel Hopkins is the founder of Q7 Marketing. Learn more about Q7's small business marketing services at GotUfound.com or click to email for more information
