Tuesday, January 13, 2009

First Impressions.

Whether you’re shopping for a new car, a new home, or new electronics, most consumers use the Internet to gain knowledge, check prices and options, and find a local company to start their shopping with. Basically, the Internet provides the consumer with their first impression of the product they are considering purchasing.

So, web presence is a must, but also web presence that is seen by potential customers. With inQubator’s local business and directory site submissions, you make sure your business is listed in the area the consumer is looking. Time is money, and consumers are using the Internet to cut down on the time wasted going from store to store, or dealership to dealership, when they can use the Internet to fine tune their search. If you website isn’t listed in the local business and directory sites, you have just lost the chance to get the consumer to your site to check what you offer versus your competitor’s.

When a consumer clicks on your listing and is taken to your site, the first impression of your site will make the difference on whether or not they continue looking at your site for the information or product they require. A website that is clean, with easy to read graphics, no formal education in Information Technology needed, will keep the interest of the consumer and allow them ease to navigate your site and find the product or service they are searching for. We provide websites that not only catch consumers attention, but are easy to navigate, easy to understand, and always provide ample means for the consumer to contact you for additional information. If it’s difficult to find things on your site, the consumer will hit the back arrow and start their search all over again.

We heard it as kids, and we should remember it as adults, keeping it simple has always been the most effective way of getting our message out to consumers. KISS, keep it simple stupid, worked prior to Mr. Gore inventing the Internet, and still works today as a means of reaching the most consumers with a clean and easy to understand, and navigate website. At inQubator, we do that and much more. Crisp clean graphics, large print, easy to understand information and direction.

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Adwords Variables.

There are what seem like a thousand different elements that make up an Adwords campaign. The broad elements are; budget, cost-per-click, keyword, and targeting settings. How do they influence your ad performance according to the folks at Google?

Budget: The amount you're willing to spend on an ad campaign over a period of time

Cost-per-click: The amount you choose to pay each time your ad is clicked

Keywords: Words or phrases related to your business

Region/country targeting: The geographic area where you'd like your ads to appear

Setting a higher budget will result in more ad impressions; your ads will appear as frequently as possible for your keywords.

Cost-per-click (CPC)
Higher CPCs help your ads appear among top positions in Google search results and earn higher clickthrough rates. (Your clickthrough rate, or CTR, equals the number of clicks your ad receives divided by its number of impressions.)

Choosing specific keywords will result in more targeted ads with higher clickthrough rates. (Your clickthrough rate, or CTR, equals the number of clicks your ad receives divided by its number of impressions.)

Region/Country Targeting
Targeting smaller regions can result in more relevant ads with higher clickthrough rates. (Your clickthrough rate, or CTR, equals the number of clicks your ad receives divided by its number of impressions.)

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Powerful web design. No cheesy template sites from this firm.

Powerful web design can turn prospects into customers.

InQubator combines distinctive, innovative web design with state-of-the-art technology. The result is a striking website that shapes the user experience and establishes your credibility.

InQubator provides Internet consulting, Web marketing strategies, design, development and programming. We begin each project by assessing your needs, objectives, budget and schedule. We talk and listen to you. We get a sense of what is just right for you. Q7's InQubator is based in Northern Virginia, and we have clients from coast to coast. No "face time" is required thanks to the magic of email, Internet, and telephone unless you would feel more comfortable gazing into our eyes (we can email photos of those, too).

Upon completion of your assessment, we'll give you an estimate and proposal. You will find InQubator pricing very competitive with other high quality web shops. We don't use templates or other cheesy shortcuts like other design shops that could make your business image look less-than-credible.

Each client project is one of a kind, based on a solid plan and schedule. We create an initial rough "comp" with the look and feel of your project online, for your approval. We refine it until you love it. This outer shell is then combined with the development and implementation of the solutions required to meet your objectives.Perhaps you need a branding or informational site, ecommerce applications, interactive media data capture, or even a combination with a secure extranet. We can do what you need us to do.

Your inQubator business website will inspire confidence in your prospects. Don't settle for less! Complete custom website packages start at just $2695. Call us today. 1-800-488-0159

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Adwords and PPC Managers. Who is best?

inQubator.net is the best. Okay, full disclosure here: I work for inQubator. But I wouldn't work anywhere else.

We have been buying direct-response media for clients since 1993. So we know more about driving sales than any other agency in the field. Our pricing is competitive. Plus, we understand target-marketing, to generate response for your unique business. You don't need to settle for a computer geek that recently decided to be a Pay-Per-Click consultant. The direct marketing professionals that can help you grow your business are right here, at inQubator.

If you want more business, AdWords is the way to get more prospects to see your marketing message. We focus on getting the right prospects to your website for the smallest cost - that's what successful AdWords management is all about.

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Pay-Per-Click search engine advertising campaign. How to do it?

Well, here is how it is done at inQubator.net:

Your inQubator pay-per-click search engine advertising campaign is set up and managed for optimal results and maximum sales. We handle the details including campaign creation, daily management, continued strategic optimizations and monthly reporting.

inQubator Keyword Research
We do exhaustive keyword research on your business, industry, competitors and the keyword search records and create a list of the best keywords. This keyword list can include keyword phrases with four or more words.

inQubator Ad Writing & Testing
Our adwords experts excel in writing and testing superior ad copy. Even minor adjustments in ad copy can result in dramatic shifts in sales and leads. With our detailed ad copy research we are able to maximize your click-thru rates, bringing you the lowest overall cost-per-clickthru (CPC).

inQubator Tracking, Analysis, & Reporting
We use in-depth tracking and reporting tools to track the individual keywords that produce the most response. Using this data to reallocate your budget to the most responsive keywords, while lowering bids to improve campaign results and efficiency. You are emailed a detailed report monthly that shows you all the information needed to understand how your campaign is performing.

inQubator On-Going Management & Optimization
Your Adwords management expert will ensure that your campaign stays a powerful source of your business growth each month by scrutinizing and evaluating the success of your overall keyword list. Managing your Adwords campaign on a regular basis is critical for a successful and profitable PPC campaign. inQubator finesses your campaign on an on-going basis for maximal results so you can become a top player in your niche.

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Search engine marketing aka SEM. What is it?

Search engine marketing (SEM) is Internet marketing that promotes websites in search engine result pages (SERPs). When a company uses SEM to find prospects, it is typically buying paid search listings through Google AdWords, Yahoo Search Marketing and Microsoft adCenter. In 2006, American advertisers spent $9.4 billion on search engine marketing. SEM is the fastest growing form of advertising for 2 simple reasons. It is affordable for businesses small and large, and it works!

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Adwords and Pay-Per-Click Advertising. History.

A little background... as the number of websites on the Web increased in the 1990s, search engines were created to help people find information quickly. Search engines developed business models to finance their services, such as pay per click (PPC) programs offered by Goto.com in 1998 - when we began buying these advertisements for clients. Goto.com was purchased by Yahoo in 2003, and now offers paid search opportunities for advertisers through Yahoo Search Marketing. Google began to offer advertisements in 2000 through the Google AdWords program, and is the top provider for your company to get started with today.

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Monday, January 12, 2009

Search Engine Optimization aka SEO

One of the best ways to increase the search ranking for a site is through Search Engine Optimization (SEO).

SEO gets more hits for a website by helping it rank higher in the search engine results, increasing your traffic and prospects, by being more easily found.

SEO is a method of improving traffic to your website from search engines via the "natural" or "organic" search results listings. Usually, the higher a site is presented in the search results page, the more searchers will visit that site. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and coding to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

80 percent of Internet users start off in search engines before they buy a product or service online. Not appearing in the top listings for your specific keywords can mean the difference between the success or failure of your online business.

SEO works by using specific keywords or phrases that allow your website to be found by search engines when a relevant topic is searched. SEO involves modifying a site's coding, content and structure, as well as fixing issues that could prevent search engines from listing your site.

SEO also includes submitting your website to relevant directories, developing backlinks to your website, and tweaking your sitemap so it is structured properly.

Things you ABSOLUTELY need to do to your site - to get found by prospective customers:
* Competition analysis
* Keyword and marketplace research
* Title tag and meta keyword optimization
* HTML optimization
* Robots.txt creation and implementation
* Local Directory Submissions

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